Publikation
VRShop: A Mobile Interactive Virtual Reality Shopping Environment Combining the Benefits of On- and Offline Shopping
Marco Speicher; Sebastian Cucerca; Antonio Krüger
In: Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies (IMWUT), Vol. 1, No. 3, Pages 102:1-102:31, ACM, New York, NY, USA, 9/2017.
Zusammenfassung
In this work, we explored the main characteristics of on- and offline shops with regard to customer shopping behavior and
frequency. Thus, we designed and implemented an immersive virtual reality (VR) online shopping environment. We tried to
maintain the benefits of online shops, like search functionality and availability, while simultaneously focusing on shopping
experience and immersion. By touching the third dimension, VR provides a more advanced form of visualization, which
can increase the customer’s satisfaction and thus shopping experience. We further introduced the Virtual Reality Shopping
Experience (VRSE) model based on customer satisfaction, task performance and user preference. A case study of a first VR
shop prototype was conducted and evaluated with respect to the VRSE model. The results showed that the usability and user
experience of our system is above average overall. In summary, searching for a product in a WebVR online shop using speech
input in combination with VR output proved to be the best regarding user performance (speed, error rate) and preference
(usability, user experience, immersion, motion sickness).