Publication
Let’s Brainstorm: Personalized Chatbot Prototype as Creativity Partner in Idea Crowdsourcing Platforms
Sana Hassan Imam; Rolf Drechsler
In: Diginomics Summer Conference. Diginomics Summer Conference, Bremen, Germany, 2024.
Abstract
Crowdsourcing platforms have become a powerful tool for generating innovative ideas by harnessing the
collective intelligence of a diverse set of individuals. However, these platforms often lack the motivation to
stimulate creative thinking and guide users through the idea generation process. To address the limitations of
current crowdsourcing platforms, this paper introduces the “Creativity Partner” chatbot. This intelligent tool
leverages a deep understanding of user contributions and the specific challenges of crowdsourcing campaigns.
The Creativity Partner empowers users to generate novel and impactful ideas by acting as a collaborative guide.
It achieves this not by offering direct solutions, but by posing targeted prompts and stimulating questions.
The chatbot provides relevant feedback to enhance the creative process. Furthermore, the Creativity Partner
determines the “idea creativity score” based on factors like novelty, feasibility, and diversity. This score serves
as a springboard for further innovation. Instead of limiting creativity with direct suggestions, the chatbot offers
targeted brainstorming prompts designed to elevate users’ scores. Our research demonstrates that through iterative use of these prompts, users achieve demonstrably more creative ideas. This approach benefits both users,
who experience a boost in creativity, and platform managers, who gain access to potentially high-impact ideas
that might otherwise be overlooked. Ultimately, the Creativity Partner fosters a more engaging and successful
crowdsourcing environment.