Publication
Framing Development Methodologies for Product-Service Systems
Paul Christoph Gembarski; Friedemann Kammler
In: Proceedings of the 10th World Mass-Customization & Personalization Conference. World Mass-Customization & Personalization Conference (MCPC), November 1-2, Aalborg, Denmark, Springer, 2021.
Abstract
Marketing, production and operation of product-service systems require many different competencies and open up different directions for optimization. However, as in traditional product businesses, not all services from the extraction of raw materials and their refinement through to delivery and maintenance will be provided by a single supplier, but by a value creation network. Design approaches for product-service systems may be thus characterized by the degree of design and control sovereignty for the solution system and the development organization. Understanding this as spectrum, the extrema can be characterized as centralized with focus on the overall system, or decentralized, where multiple participants of the value creation network contribute components to an evolving system. This contribution proposes an according classification for fundamental development strategies with total, local and integral approaches and exemplarily illustrates development methodologies.