Generative Künstliche Intelligenz in Marketing und Sales: Innovative Unternehmenspraxis: Insights, Strategien und Impulse

@book{pub15220,
    editor = {

Beenken, Petra
 and 

Bleckmann, Luise-Sophie
 and 

Briesemeister, Benny Björn
 and 

Ebel, Marc
 and 

Fittkau, Susanne
 and 

Grauel, Caroline
 and 

Günther, Maik
 and 

Hanway, Doris
 and 

Heß, Claudia
 and 

Holz, Heiko
 and 

Hörmann, Isabel
 and 

Jeschke, Kurt
 and 

Kesting, Tobias
 and 

Klose, Sonja
 and 

Kneuper, Ralf
 and 

Kreutzer, Ralf T.
 and 

Krüger, Nicolai
 and 

Kunz, Sibylle
 and 

Lac, Visieu
 and 

Lagodka, Christina
 and 

Lawall, Alexander
 and 

Leschik, Damian
 and 

Lenz-Kesekamp, Vera
 and 

Lunze, Nikolaj
 and 

Lüdtke, Jan-Paul
 and 

Orange, Elisabeth L'
 and 

Mertens, Sebastian
 and 

Muth, Manuel
 and 

Nufer, Gerd
 and 

O'Shea, Miriam
 and 

Pahlawan, Ban
 and 

Perst, Florian
 and 

Peter, Marc
 and 

Pieper, Jan
 and 

Rahmawati, Lavinia Celina
 and 

Rehfeld, Katharina-Maria
 and 

Salkowski, Marie
 and 

Schmid, Philipp
 and 

Schürhaus, Annkristin
 and 

Sikouonmeu, Freddy
 and 

Wessling, Neal
 and 

Wildhirt, Klaus
 and 

Wohllebe, Atilla
 and 

Yildirim, Cansu Rosa
 and 

Zweigle, Tanja Marlen
 and 

Bolz, Thomas
 and 

Schuster, Gabriele
},
    title = {Generative Künstliche Intelligenz in Marketing und Sales: Innovative Unternehmenspraxis: Insights, Strategien und Impulse},
    year = {2024},
    publisher = {Springer Fachmedien Wiesbaden},
    isbn = {978-3-658-45131-8}
}