Publikation
A Stress-Based Smart Retail Service in Shopping Environments: An Adoption Study
Nurten Öksüz-Köster
In: Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot R. Müller-Putz (Hrsg.). Proceedings NeuroIS Retreat 2022. NeuroIS Retreat, June 14-16, Vienna, Austria, Pages 170-177, Springer, 2022.
Zusammenfassung
Since many years, retailers have tried to leverage the benefits of ecommerce by transferring concepts of online shops into retailing. However,
shopping experience in physical stores is different from the one in online shops
due to potential stress factors arising in-store. Two previous scientific works focused on unobtrusively detected customers’ perceived stress in order to provide
tailored mobile services in real-time. The purpose of this paper is to assess the
adoption of the envisioned stress-based smart retail service amongst potential
customers. The results show that tailored services are perceived positively and
thus, have the potential to contribute to an enhanced shopping experience.